History & timeline
In 1905, a group of Fort Wayne business leaders came together to create a life insurance company based on dependability, honesty and service. Named after our nation’s greatest leader, our company has excelled for over a century at turning challenges into new opportunities for growth and protection—for Americans and America.

Today, as Lincoln Financial Group, we’re a well-recognized family of companies steeped in our namesake’s ideals. We work together with financial professionals, employers and organizations to help individuals and families confidently plan their financial futures and protect their loved ones.

The Lincoln National Life Insurance Company is established. Abraham Lincoln's son, Robert Todd Lincoln, grants permission to use his father's name and likeness.

Letter from Robert Todd Lincoln granting permission to use Abraham Lincoln's name and likeness, 1905
Lincoln Financial Group is the first and only company in the world that freely carries Abraham Lincoln's name, image and ideals at the heart of our brand.

San Francisco earthquake
NAACP is founded
Lincoln Life enters the reinsurance business, making Lincoln one of the pioneering companies in American reinsurance.
Lincoln becomes one of the largest and best-known reinsurers in the world. By year end, a total of 14 life insurance companies using Lincoln Life's reinsurance services.

World War I begins
19th Amendment gives women right to vote
Women in leadership
Helen Williams, the first woman in the United States to pass the actuarial exam, joins Lincoln and becomes a supervisor. Betty B. Johnson joins and rises to the second vice president of Group Sales Administration.

The Lincolnettes, young female employees who served as hostesses at recreational activities for servicemen during World War I, circa 1920
The Lincoln Historical Research Foundation is created to oversee the company's collection of Abraham Lincoln artifacts.
Displayed in The Lincoln Museum from 1931–2008, these artifacts reside today in the Indiana State Museum. View the collection.

Stock Market crashes; Great Depression begins
Of the 55 insurance companies organized in 1905, only 11 are still in business in 1929.
Rededication and growth
The statue, “Abraham Lincoln - The Hoosier Youth,” is unveiled at the original Lincoln National Life Insurance office in Fort Wayne, Indiana.

“The Hoosier Youth,” celebrated heroic bronze sculpture by Paul Manship, takes shape, 1932
Lincoln reaches $1 billion of insurance in-force.
Lincoln is sufficiently strong to survive the Great Depression with no layoffs.

United States enters into World War II
Movement for equality accelerates and is reinforced across the company.
Lincoln Life affirms it will go beyond legal requirements because it's the right thing to do. Racial equality is written into our corporate policies, and insurance products are created for Spanish-speaking consumers.

Lincoln celebrates the year as the ninth largest life insurance company in the United States.
The company has more than a million policy owners, 2,500 agents, 2,000 employees, and $1 billion in assets. Lincoln becomes the second largest reinsurer in the world.

Building momentum
Lincoln Financial Foundation established
The company's spirit of philanthropy leads to the establishment of the not-for-profit Lincoln Financial Foundation, inspiring a rich tradition of giving ever since.

Civil Rights Act passed by Congress
Lincoln National Corporation (LNC) is formed, introducing one of the first holding companies in the insurance industry.

Graduation ceremony honoring our intern program for minorities, 1968
This alignment of companies improved efficiency and performance of the affiliates, broadened product lines, improved marketing, and expanded investment of policyholder and shareholder funds.

Lincoln National Corporation begins trading on the New York Stock Exchange and the Midwest Stock Exchange.
Oil crisis begins
Lincoln National Investment Management Co. (LNIMC) is formed, and the company begins administering-mutual funds and investment advisory services for Lincoln affiliates.
Breaking new ground
Lincoln surpasses the milestone of $100 billion of insurance in-force.
Lincoln introduces MoneyGuard®, the first of its kind: an innovative universal life insurance product with a long-term care benefit rider.
Lincoln Life & Annuity Company of New York starts in Syracuse, NY.
Lincoln National Corporation introduces its new marketing name "Lincoln Financial Group" to increase its recognition as a financial services company.

Lincoln Financial Field, Philadelphia, PA, 2002
The Board of Directors of Lincoln National Corporation vote to move the corporation's headquarters to Philadelphia.

Lincoln Financial Distributors is formed as the wholesaling distribution organization of Lincoln Financial Group.
Lincoln Financial Group acquires the naming rights to the Philadelphia Eagles' new stadium, Lincoln Financial Field.
Lincoln Financial Group celebrates its 100th anniversary
Lincoln Financial Group named one of the 100 best companies to work for 19 out of 20 years by Working Mother magazine .

Dennis Glass, Lincoln CEOThe second century
Lincoln National Corporation merges with Jefferson Pilot Financial, creating one of the largest financial services organizations in the United States.
Lincoln Financial Advisors introduces its new marketing name, "Lincoln Financial Network," to include both Lincoln Financial and Jefferson Pilot retail distribution outlets.

Marking Abraham Lincoln's 200th birthday, Lincoln Financial Group donates the Lincoln Museum Collection valued at over $20 million to the state of Indiana. The Collection, which includes the Emancipation Proclamation, is housed at the Allen County Public Library and Indiana State Museum in Indianapolis.
Lincoln Financial Group named Best Life Insurance Company in the United States by World Finance magazine.
Lincoln Financial Group marks its 110th anniversary of financial strength, dedication and service to our clients and the local communities where we live and work.
Lincoln Financial Group named 2015 Best Life Insurance Company in the United States by World Finance magazine.
Today and tomorrow
Lincoln Financial Group provides advice and solutions that empower people to take charge of their financial lives with confidence and optimism. Millions of customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long–term care expenses.

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Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products distributed by broker-dealer/affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities and investment advisory services offered through other affiliates.

Lincoln products are not a deposit nor FDIC-insured, may go down in value, and are not insured by any federal government agency or guaranteed by any bank or savings association.
LCN 2763609-100719